Cookies policy

The herein document regulates the use of the website (hereafter, the website) property of CENTRO COMERCIAL ÁREA SUR, with CIF (Tax Identification Card) W-0042470-E and domiciled at Crta. Nacional IV, Km. 639, C.P. 11408 Jerez de la Frontera (Cádiz), which Área Sur puts at the disposal of internet users.

a) Use of Cookies and Web Bugs by the Centro Comercial Área Sur website

The Centro Comercial Área Sur website uses “Cookies” and other similar tools (hereafter, Cookies). Cookies are files sent to a browser through a web server to register activities of the User in a determined website, app and or service of the Centro Comercial Área Sur (hereafter, the Services). The first objective of the Cookies is to provide the User with fast access to the selected Services. In addition, Cookies personalize the Services offered by the Centro Comercial Área Sur website, facilitating and offering each User information of their interest or that may be of interest, based on the use the User makes of the Services.

The Centro Comercial Área Sur website uses “Cookies” to personalize and facilitate to the maximum the User browsing experience. Cookies are linked only to an anonymous User and its computer, and do not provide reference that would allow for the deduction of the User’s personal data. The user may configure the browser to provide notifications and reject the installation of the Cookies sent by the Centro Comercial Área Sur website, without prejudice to the User’s ability to access the Contents. However, it is worth mentioning that, in any case, the quality of the operation within the website may be reduced.

b) Type, objective and operation of the Cookies

Cookies, based on their permanence, can be divided into session Cookies and permanent Cookies. The former expire when the User closes the browser. The latter expire when their objective is fulfilled (for example, for the User to keep being identified in the Services of the Centro Comercial Área Sur) or when they are manually erased.

Additionally, based on their objectives, Cookies can be classified in the following way:

PERFORMANCE COOKIES: This type of Cookies remember the User’s preferences regarding the tools found in the Services, so the User does not have to configure a service every time the user access it. As examples, this type of Cookies include:

Volume adjustment for video or sound playback.

Transmission speed of videos compatible with the User’s browser.

Items saved in the “shopping cart” in the E-Commerce Services such as stores.

GEO-LOCALIZING COOKIES: These Cookies are used to determine in which country the User is located when requesting a Service. These Cookies are completely anonymous and are used to help orient the content around the User’s location.

LOG-IN COOKIES: The log-in Cookies are generated once the User has registered and later logged in, and are used to identify the User in the Services with the following objectives:

Keeping the User identified so that, if the User closes the Service, the browser or the computer and, at another time, the User goes back to said Service, the User will continue to be identified, hence facilitating the User’s browsing experience by not forcing the user to log-in again.
This functionality can be suppressed if the User clicks on “close session”. That way, the Cookie is eliminated and the next time entering the Service, the User will have to log in to be identified.

Verifying whether the User is authorized to access certain Services, for example, to participate in a contest.

Additionally, some Services can use connectors to social networks such as Facebook. When the User logs into a Service with social network credentials, the User authorizes said social network to keep a persisting Cookie to remember the User’s identity and guarantee access to the Services until it expires. The User can erase this Cookie and revoke access to the Services through social networks configuring the preferences of the specific social network.

ANALYTIC COOKIES: Every time a User visits a Service, a tool from an external provider (Omniture, Netscope, Comscore and similar ones that can be added to this list in case they vary in comparison with the current ones) generates an analytic Cookie in the User’s computer. Said Cookie, which is only generated at the visit, will serve, in future visits to the Services of the Centro Comercial Área Sur, to identify the visitor anonymously. The main objectives pursued are:

Allowing of the anonymous identification of the browsing Users through the Cookie (identifies browsers and devices, not people) and, hence, the totalization of the approximate number of visits and their time trends.

Anonymously identifying the most visited contents, which would be the most appealing to users.

Knowing whether the user is accessing for the first time or if the User is a regular.

Important: Except when the User decides to log into a Service of the Centro Comercial Área Sur, the Cookie will never be associated to any personal data, which may identify the User. Said Cookies will only be used for statistical purposes that would help optimize the User’s experience on the website.

More information about the privacy policy of these tools can be found at:;

ADVERTISEMENT COOKIES: This type of “Cookies” allows for the expansion of the information of the ads showed to each anonymous User in the Services of the Centro Comercial Área Sur. Among others things, they keep the duration or the frequency of the views of the advertisement pieces, the interactions with said pieces or the browsing patterns and/or behaviors of the User, given that they help make up for an advertisement interest profile. This way allowing for the offering of advertising that matches the User’s interests.

THIRD-PARTY ADVERTISING COOKIES Besides the advertisement managed by the Centro Comercial Área Sur website in its Services, said website can offer its advertisers the option of providing adds through third parties (“Ad-Servers”) This way, third parties can keep Cookies sent from the Services of Centro Comercial Área Sur that come from the User’s browsers, as well as access the data stored in them.

c) How to disable Cookies and Web Bugs in the main browsers

Usually, it is possible to stop accepting the Cookies from the Browser or from a Service in particular.

All of the modern browsers allow Users to change the Cookies settings.

This option is normally found in the “options” or “preferences” menu of the browser. In addition, the browser of the e-mail managing apps can be configured, or the User can install free plug-ins to avoid downloading Web Bugs when opening an email.

Centro Comercial Área Sur’s website offers step by step directions to Users who would want to access the Cookies setting menu and, if applicable, the private browsing option in each of the main web browsers:

Internet Explorer: Tools -> Internet Options -> Privacy -> Settings

For more information, you can access Microsoft support or the browser’s help menu.

Firefox: Tools -> Options -> Privacy -> History -> Custom settings.

For more information, you can access Mozilla support or the browser’s help menu.

Chrome: Settings -> Show advanced settings -> Privacy -> Content settings.

For more information, you can access Google support or the browser’s help menu.

Safari: Preferences -> Security.

For more information, you can access Apple support or the browser’s help menu.

d) What happens if Cookies are disabled

Some features of the Services will be disabled, such as, continue to be identified, keep items in the “shopping cart” in an e-commerce Service, receive information directed to your location or the visualization of some videos.


The Centro Comercial Área Sur website can modify this Cookies policy based on legislation or rules and regulation demands, or with the objective of adapting said policy to the instructions given by the Spanish Data Protection Agency. For that reason, we recommend our Users to check it periodically.

Whenever an important change in this Cookies policy takes place, it will be informed to the Users by web or by email, to the registered Users.