The New Year has brought to Área Sur an improved gastronomic offer. During 2015, the Mall has increased by 20% the sales in its restoration area by adding new establishments, expanding the number of employees and improving decoration and distribution to offer customers a more comfortable, modern and family oriented environment.
Among the changes, the most relevant include the renovation of La Casa de la Tapa and Tapaolé. Establishments oriented to young people and business people who are looking for quality national cuisine and good prices.
Recently, there has also been an opening from the franchise from Extremadura, Dehesa de Santa María, from the Eat Out group, a family oriented establishment, which offers a varied gastronomy with the most affordable prices.
In the restoration floor, there is also a leisure area, which includes a Yelmo movie theater with 11 3D screens, which during 2015 had great success. In addition, the Tuttocars children motor vehicle franchise, the Vid Bowling alley and the Chiquisur children’s club, which offers entertainment and learning services for children during the weekend while their parents enjoy snacks, complete the leisure offer.
Moreover, as Alberto Acero, Mall Manager, said: “Shopping malls are spaces where families no longer go only to buy things. The opinion of today’s customer, who keeps finding more and more commercial variety, depends greatly on his/her full experience inside the mall”. That is why shopping malls are betting on offering added value on top of their Fashion and Service offer, and the area dedicated to gastronomy is definitely one of the factors that complement the shops”.
Área Sur, regarding this matter, carried out a succession of improvements last year, a year that broke attendance records counting almost 7 million visits, which means an increase of 4% in comparison with 2014. An example of such improvements is the exterior terrace, which has been transformed into a sustainable space where people can enjoy a cup of coffee in the first vertical garden of the province, and the triplication of the bandwidth so that clients can have access to the Wi-Fi network from anywhere in the mall. Currently, Área Sur employs 1.700 people from Jeréz de la Frontera.