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Open design workshops, exhibitions and masterclasses on beauty and fashion are some of the activities that are taking place from April 21st to April 29th.

María Parrado will provide a grand finale to a week planed for and dedicated to young entrepreneurs and talent from Cádiz y Andalusia.

Last Thursday, April 21st, marked the beginning of the Spring party of Área Sur, Área Sur Fashion Festival, which each year features young people from the province as fashion ambassadors and representatives of the values of the mall. During the event, which will end on April 29th, different activities will take place, all of them with the collaboration of personalities and companies related to the art and design industry.

Area Sur Fashion Festival started with a meeting with bloggers from Andalusia, featuring Helena Cueva and Rocío Osorno, as well as the stylist Beatriz Chica, personal shopper at Área Sur. Mabel Morcillo, host of 40 principales, served as master of ceremonies of the event where participants received gifts from the Aromas perfume shop.

In addition, the Cádiz Superior Art School will provide several free workshops where young local talents teach several artistic disciplines to the customers of Área Sur who wish to participate. During this week, there will be a “Clothing Printing, Customization and Volumetric” workshop where participants will learn to customize their clothes and 2 open Masterclasses, the first of which is “Contouring: Light and Shadow Make-up”, and the second of which is “Haircouture: Pin-up Style, Wet Style, Bob”, featuring Luis Ferrer, hairstylist. Next week, there will be a double Masterclass given by Ana María Galán, fashion designer from Jeréz, who, with her firm, Alfeñique Rojo, will uncover the latest fashion trends, and Caroline Sablon, who will talk about headdresses and hats.

Another of the curiosities of the event include the “More than Dresses” exhibition where students from the Clothing Modeling Superior Formative Cycle of the Jeréz Art School will show a series of clothing items and accessories made without fabric, using innovative and creative materials, representing the innovative and entrepreneurial spirit of the city.

During Área Sur Fashion Festival, customers of the shopping mall will be able to take pictures in the photo booth that will only be operating tomorrow and on April 29th, from 19:00 to 21:00. As a culmination, María Parrado, winner of the contest La Voz Kids, will be present on Friday, June 29th to have an intimate gathering with her fans, who will have a chance to meet her and take pictures.

Área Sur invites its customers and visitor to celebrate together a Fashion Spring, with gifts, fun and many other surprises. If you wish to receive more information about the schedule of each activity, or to participate on the workshops, please contact Customer Service.